View 7 PR Secrets All Founders Should Know by Jane Yin BolanderPreview
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7 PR Secrets All Founders Should Know

by Jane Yin Bolander

This book may be found in online bookstores, like Amazon.com, using the ISBNs below:
Softcover ISBN:
9781389680014
About the Book
In today’s world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues.

This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.
Author website
http://jsypr.com/
Features & Details
  • Primary Category: Business & Economics
  • Project Option: 5×8 in, 13×20 cm
    # of Pages: 66
  • Isbn
    • Softcover: 9781389680014
  • Publish Date: Aug 31, 2017
  • Language English
  • Keywords PR, marketing, social media, PR Narrative
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About the Creator
jarieb
Jarie Bolander
San Francisco, CA

Jarie is an engineer by training and an entrepreneur by nature with over 20 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID and Semiconductor DNA sequencing. He is currently the co-founder and COO of Lab Sensor Solutions, a digital health company that is applying sensor technology to track the temperature and location of clinical samples to prevent spoilage. Jarie has formed or been part of 6 startups in various management roles. He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is also inventor or co-inventor on over 10 patents and has published three books — Frustration Free Technical Management, #ENDURANCE tweet — A Little Nudge to Keep You Going and Business Basics for Entrepreneurs. You can read his thoughts on management and entrepreneurship via his blog, http://www.thedailymba.com.

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