About the Book
360° View: Building Your Powerful Brand is an educative book that succinctly describes the essential actions and tools required to dramatically build your brand and business.
Written by seasoned brand strategists, 360° View introduces the concept of The Brand Blueprint, a customized and actionable document that seamlessly marries a brand's strategy, positioning, and visual expression.
Once complete, the Brand Blueprint unifies, informs and guides both company brand stewards and external vendors and agencies-of-record alike.
The result is crystal clear road-map that ensures your brand utilizes a consistent voice, tone and visual expression for all subsequent marketing efforts.
Fun to read and visually appealing, 360° View is the perfect vehicle to engage and educate colleagues about your brand’s evolution.
Written by seasoned brand strategists, 360° View introduces the concept of The Brand Blueprint, a customized and actionable document that seamlessly marries a brand's strategy, positioning, and visual expression.
Once complete, the Brand Blueprint unifies, informs and guides both company brand stewards and external vendors and agencies-of-record alike.
The result is crystal clear road-map that ensures your brand utilizes a consistent voice, tone and visual expression for all subsequent marketing efforts.
Fun to read and visually appealing, 360° View is the perfect vehicle to engage and educate colleagues about your brand’s evolution.
Features & Details
- Primary Category: Business & Economics
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Project Option: Small Square, 7×7 in, 18×18 cm
# of Pages: 30 - Publish Date: Oct 22, 2010
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About the Creator
Brand Blueprint
Boston, MA
