Branding That Works
The No B.S. All In Guide To Building Your Brand for Success; Without the Fluff
by Michael K. Bigos
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About the Book
Brand strategist and U.S. Army veteran Michael K. Bigos pulls back the curtain on what it really takes to create a brand that stands out in a noisy world—without needing a marketing degree or a million-dollar budget.
In this book, you’ll learn how to:
Discover your “why” and turn it into brand momentum
Build a visual identity that’s more than just a logo
Communicate with clarity, confidence, and consistency
Know what to DIY—and when it’s time to hire help
Stop wasting money on marketing that doesn’t move the needle
Whether you’re a bold founder, side-hustler, nonprofit leader, or dreamer ready to make impact, this book is your no-nonsense roadmap to launching and scaling a brand that matters.
Perfect for readers who want:
✔ A clear branding strategy that works in the real world
✔ Step-by-step guidance without jargon or fluff
✔ A brand they’re proud of—and one their audience can trust
This isn’t just another branding book. It’s a field guide to building something real—with clarity, conviction, and purpose.
Features & Details
- Primary Category: Business & Economics
- Additional Categories Reference, Education
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Project Option: 6×9 in, 15×23 cm
# of Pages: 122 -
Isbn
- Softcover: 9798319933508
- Publish Date: Jul 31, 2025
- Language English
- Keywords branding
About the Creator
Michael K. Bigos Jr. is a seasoned brand strategist and designer with over two decades of experience in crafting enterprise design strategies, omni-channel user experiences, and cohesive brand identities. A U.S. Army veteran, Michael brings a disciplined, mission-driven approach to his work, collaborating with a diverse range of clients-from startups and nonprofits to Fortune 500 companies and government agencies. Michael’s expertise lies in transforming complex brand challenges into clear, actionable strategies that resonate with audiences and drive growth. His portfolio spans various industries, including technology, e-commerce, construction, and direct sales, reflecting his ability to adapt and deliver tailored solutions. Guided by his faith and a passion for service, Michael is committed to empowering entrepreneurs and small business owners to articulate their vision and build brands that inspire trust and foster loyalty. He is known for his engaging workshops, insightful consult